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Kingfisher Custom Lures was born from a love for America, bass fishing, and the great outdoors. Our goal is to stay true to the roots of our fine sport while bringing our A game with intelligent design. The KCL Freak comes armed with razor-sharp BKK short shank treble hooks for superior hook sets and offers anglers something that isn't already in their tackle box. With Kingfisher Custom Lures you can expect premium and innovative tackle that is irresistible to bass species everywhere.